SKODA Auto announces ‘Peace of Mind’ campaign

Excelsior Correspondent
JAMMU, July 19: SKODA Auto–the Czech Marque, announced its ‘Peace of Mind’ campaign to provide additional benefits and an enhanced experience to customers in India.
The company, in its customer centric approach, has built the Peace of Mind Campaign on four pillars–Cost of Ownership, Customer Reach, Convenience and Transparency.
Through this initiative, the company further plans to upgrade its after-sales offerings to provide an unparalleled ownership experience to its customers.
Zac Hollis, Brand Director SKODA Auto India said, “One of the key pillars under the India 2.0 strategy is enhancing the ownership experience and focusing on customer delight. The ‘Peace of Mind’ campaign has been designed with this objective. We have taken measures that reduce the maintenance costs and offer class-leading warranty across the range, which highlights the confidence we have in our products and service offerings. With the recently launched Kushaq, we have entered a new phase of growth in our India journey. We will continue to prioritize our customer-centric approach and have a clear roadmap on delivering the best ownership experience to our customers”.
With 32 per cent reduction in engine oil prices, change in spare parts prices and enhancement in replacement intervals, the overall cost of maintenance has reduced up to 21% for a period of 5 years or 75,000km (varying from model to model).
With a wide range of flexible products viz, SuperCare, Extended Warranty 5th & 6th year, and service campaigns, maintaining a SKODA has become more affordable.
The company aims to penetrate deeper in the country by expanding its network to Tier II and III cities by setting up 185 after sales touch points under India 2.0. This will be supplemented by SKODA MobiCare i.e. mobile service units for providing better accessibility to the customers
As part of the customer centric initiatives, one can access information at any time. Digital Services like Service Cost Calculator and MySKODA App brings in transparency. Online Service Appointment provides convenience at fingertips. Advance information through emailers and messages of service due and insurance renewals are sent to customers periodically.