HYDERABAD: Indian badminton star P V Sindhu is set to announce her first corporate endorsement soon while experts estimate that her brand value has now surged by almost ten times to Rs 2 crore.
Ramakrishnan R, co-founder and director of Baseline Ventures which manages Sindhu’s brand marketing, said they may announce the corporate endorsements — the first for the shuttler — during the second week of September.
He said that though the endorsements were signed before the Olympics, they did not want to announce them due to hectic schedule of the city-based badminton player for the event.
“They are major endorsements at national level. There have been couple of brands signed before the Olympics. We could not announce them because of the preparation by Sindhu. We did not want her to promote more before the Olympics. We may be announcing them during the second week of September,” Ramakrishnan told reporters.
Sindhu became the first Indian woman sportsperson to grab an Olympic silver at the just-concluded Games when she lost the final clash to World No 1 Carolina Marin of Spain.
“We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building a brand takes years. So, want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is that the brand valuation of Sindhu goes up,” he further said. (AGENCIES)
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