Excelsior Correspondent
JAMMU, July 8: To discuss their market strategy, Shree Cement organized a dealer meet in which more than hundred dealers from the entire city participated.
The meet was held under the chairmanship of KK Talwar, joint vice president, Marketing, North India.
Speaking on the occasion, Talwar said, “We differentiate ourselves in a highly competitive market with continual changes in our marketing and branding strategy and by aligning our offerings to the customer’s needs instead of forcefully pushing products. This is to say we do not create customers, we create what customers want.”
“We believe that our sustained success is because of our highly satisfied customers and that continuous learning about their psyche and behaviour is the only path ahead. Today, by creating depth in dealer networks, extensive brand promotion and opening up new strategic markets, we are able to absorb a larger sales quantum, ensure better realizations and increase our competitiveness,” he added.
He said that Shree Ultra is their flagship brand, contributing to more than half of our sales volume and is the first manifestation of our strategic move from commodity to brand marketing. He added that its two variants, Shree Ultra OPC and Shree Ultra Jung Rodhak Cement are distinctly positioned in the market.
Shree Ultra Jung Rodhak Cement through its unique rust prevention properties has high acceptance amongst brand influencers (masons etc) and high brand recall value. The brand, while enhancing its presence in highly educated markets of Delhi has increased its reach in the interior markets of Madhya Pradesh, Uttrakhand, Uttar Pradesh, Punjab and Jammu and Kashmir.
Among others who were present during the meet included Sourab Aggarwal, Rahul Sharma, Tosis Malik, Vipul Sharma and Rajinder Singh.
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