KOLKATA: India’s largest music streaming app, Gaana is offering ShareChat users a once-in-a-lifetime exclusive opportunity to showcase their singing prowess on the country’s largest regional social media platform as a part of the music promotions of musical legend Kumar Sanu’s comeback song – Ishq Saaf on Gaana Originals Love edition.
The campaign is open for entries until November 13.
With soulful music by Meet Bros and thoughtful lyrics by Shabbir Ahmed, Kumar Sanu’s latest hit after a 4.5 years long break is about a young, rebellious and innocent teenage love story that’s repeated over time.
The king of romantic melodies is exclusively inviting Hindi Language users on ShareChat to put their best foot forward by recording a cover of ‘Ishq Saaf’ and upload it on the platform with #IshqSaaf. The best 5 entries will be selected by the musical legend himself and will stand a chance to meet the celebrated singer.
Announcing the campaign, Sunil Kamath, Chief Business Officer, ShareChat commented “We are excited to host the #IshqSaaf campaign in partnership with Gaana. While entertainment remains one of the most popular genres on our platform, we are confident that this campaign would bring us the next musical sensation from our rich and diverse regional internet audience.”
Prashan Agarwal, CEO – Gaana said, “ShareChat is the go-to social media platform to tap into regional India because of its widest reach into the first time internet users. We are excited at the prospect of discovering yet another musical talent from the thousands of musical entries that have been coming our way every day”
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