Excelsior Correspondent
LEH, Feb 23: The Department of Tourism, Union Territory of Ladakh with its officials along with over 30 co-exhibitors is participating in the South Asia’s Travel & Tourism Exchange (SATTE) being held from 22 to 24 February at the India Expo Mart at Greater Noida, Delhi NCR.
With the focus on promoting Ladakh as an all-weather tourist destination, the Department of Tourism is making concerted efforts to make Ladakh visible at the national & international level and generate interest amongst the stakeholders, travellers/visitors and as well amongst adventure lovers.
Tourism Minister of Goa, Rohan Khaunte inaugurated the Ladakh Tourism Pavilion at SATTE on the first day of the event. The Minister also visited the stall and interacted with the tourism stakeholders and officials of Tourism Department, Ladakh.
The Ladakh Pavilion attracted a steady stream of visitors on the inaugural day as well as the second day. Tour operators, hoteliers, adventure companies, tourism officials from different States/UTs and individual travellers interacted with the Tourism Department representatives and co-exhibitors.
The event provides a larger platform to learn about the experiences offered by Ladakh throughout the year. From trekking on the majestic peaks in the summer to witnessing the breathtaking frozen landscape in winter, the Department of Tourism is highlighting the unique appeal of each season.
Further, in line with its commitment to promoting responsible tourism, the Tourism Pavilion showcased Ladakh’s latest initiatives aimed at minimising environmental impact and preserving the region’s rich cultural heritage. The visitors got an opportunity to learn about responsible travel practices, community-based tourism programmes and efforts to support local communities.
The Tourism Department and the co-exhibitors are also trying to build new partnerships and collaborations with travel industry stakeholders during the event. These partnerships are expected to further enhance Ladakh’s image and promote responsible tourism practices in the region.
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