Excelsior Correspondent
MUMBAI, Feb 29: LYF, the range of VoLTE-equipped devices from Reliance Retail, has announced plans to advance the launch of 3 new products after the overwhelming response to its initial range of devices. The launch of new devices is part of the Holi Celebration Offer from LYF and was today announced on LYF’s website through a message appreciating consumers for the confidence they have placed in LYF.
“Thank You India for embracing True 4G experience with LYF. We are overwhelmed by the response and have advanced the launch of our next 3 phones as part of a special Holi Celebration offer. Dive in to know more….” greets the message on the LYF website,www.mylyf.com.
In line with this announcement, the company has advanced the roll out of 3 new LYF devices- “Flame 2, Wind 4 & Water 7. These new models, earlier scheduled for launch in the latter half of March, will now be available across retail stores over the next few days.
With the introduction of these new devices LYF’s portfolio now spans 8 models ranging from the affordably priced devices at Rs 4999 to the premium devices. The launch of new devices is in line with the company’s vision of ensuring availability of 4G LTE smartphones across price points to encourage mass adoption of high speed internet, high-definition voice, video calls and rich value-added services.
As part of the Holi Celebration Offer, LYF has also announced ‘celebration prices’ for its current models viz. Earth 1, Water 1, Water 2, Flame 1 and Wind 6 smartphones.
“The Holi Celebration Offer is an appreciation of the trust and confidence that consumers have placed in LYF. We will continue to constantly delight our customers with similar novelty factors,” said a Reliance Retail spokesperson.
LYF aims to be a key player in the Indian smartphone market by offering cutting edge technology and a superior user experience the true 4G experience comprising HD Voice and Video calling.
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