Red Chief growing leather footwear brand in India

Excelsior Correspondent
JAMMU, May 29: Red Chief is well established as a leading home grown leather footwear brand in India and consistently providing best of the quality, comfort and style for over 23 years now to its wide base of loyal customers across length and breadth of the country.
As elaborated by Akhilesh Singh, Chief Operating Officer, “Our end to end process from footwear design, procuring raw material and manufacturing using state of the art technologies, all are done within India. Our design team is well equipped with world class design studio where a team of experienced designers are constantly working together on modern and technologically advanced software, to develop better and innovative designs “.
Further to support local for vocal – we are also engaged with local supplier and manufacturers. We have partnered with them to fulfil our business requirements along with educating and developing them to achieve fast, cost effective and best quality output,” he stated.
The Covid 19 pandemic is forcing changes in the world. People are living differently, thinking differently and in many ways buying differently. Consumers are looking at products and brands through a new lense. The factors that influence brand decisions are also changing as “Buy Local “trend accelerates and we , at Red Chief , fully support local for vocal .