Priya inaugurates International Conference on ‘Sustainable Destination Excellence’

Minister of State for Tourism Priya Sethi and other dignitaries during the inauguration of International Conference in Jammu University on Friday.
Minister of State for Tourism Priya Sethi and other dignitaries during the inauguration of International Conference in Jammu University on Friday.

Excelsior Correspondent
JAMMU, Mar 3: Minister of State for Tourism Priya Sethi today said that tourism is a powerful and transformative force that can make a genuine difference in the life of millions through socio-economic transformation.
The Minister said this while inaugurating the 4th International Conference on ‘Sustainable Destination Excellence: Empowering Communities for Inclusive Tourism Development’ which began at School of Hospitality & Tourism Management, University of Jammu, here today.
Secretary Tourism Farooq Ahmad Shah was also present on the occasion.
Academicians, policy makers, travel editors and industry professionals from across the country and 6 countries are taking part in this two-day International Conference.
Priya Sethi while speaking on the occasion said that a proper way to analyze sustainable tourism is to scrutinize how it can meet the needs of the host population in terms of improving standards of living in the short and long term.
“The real parameters for measuring social and economic development are the improvement in condition of life and livelihood of ordinary people. The more local people gain from tourism the more they will support tourism activity and greater will be their motivation to protect natural resources and heritages,” she said.
Laying stress on the need to pay attention on relationship between tourism and environment specifically on the problems associated with tourism expansion, the Minister said that policy makers have to draw policies that not only advance tourism development but are friendly to cultural, economic and natural environment. Innovation as a fundamental role to play in improving sustainability and in opening doors for inclusive growth, she added.
Appreciating the initiative of Jammu University of bringing in policy makers, academia and industry on one platform, the Minister hoped that this conference acts as a medium for sharing and spreading knowledge on policy, practical technology and mechanism for increasing sustainability, innovativeness of all inclusive growth of tourism.
Farooq Ahmad Shah in his address highlighted how the definition of tourism activities has changed over time and how important it is to respect the fragility of natural resources.
Deputy Director-General, Tourism Bureau, Taiwan Dr Hsi Lin Liu, in his key note address discussed how sustainable tourism has been developed in Taiwan and the role of stakeholders in promoting the same. He promoted the concept of Green Destinations and how sustainability can touch the lives of a common man
Vice Chancellor University of Jammu Prof. R.D Sharma, in his address discussed how tourism development opens avenues for employment generation and socio economic development. He emphasized that tourism nurtures peace binding relationships among government and various stakeholders.
Earlier, Director School of Hospitality & Tourism Management, University of Jammu Prof Parikshat Singh Manhas, highlighted the relevance of collaborative efforts among academia, policy makers and industry needed for tourism development.
Prof Keshav Sharma, Prof Deepak Raj Gupta along with many Academicians also expressed their views on the topic.


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