PIB Jammu organizes Rural Media Workshop

Additional Director General, Northern Region Rajinder Chaudhary and DC Reasi Babila Rakwal during Rural Media Workshop.
Additional Director General, Northern Region Rajinder Chaudhary and DC Reasi Babila Rakwal during Rural Media Workshop.

Excelsior Correspondent
REASI, Oct 3: To build a direct interface between PIB Jammu and the journalists working at district and sub-district levels across Jammu division, Press Information Bureau, Jammu, Ministry of Information and Broadcasting, Government of India today organized Rural Media Workshop (Vartalap) here.
The workshop was inaugurated jointly by Additional Director General, Northern Region, Rajinder Chaudhary and Deputy Commissioner, Reasi, Babila Rakwal in the presence of Ayushi Puri, Assistant Director, PIB Jammu.
In his address during the workshop, Additional Director General, Northern Region, Rajinder Chaudhary said that Media plays a pivotal role in information dissemination during every outreach program of the Government for the welfare of the masses as people get to know about different welfare schemes/centrally sponsored schemes of the Government only through media.
In her inaugural address, Deputy Commissioner, Reasi, Babila Rakwal said that reporting should be unbiased, impartial and must include both the sides of the story so as to maintain a balance in the news reports. She maintained that responsible reporting makes inspiring media persons which can play a great role in the development of the district.
Chief Medical Officer, Reasi, Dr. Ravinder Manhas said that Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (AB-PMJAY) SEHAT scheme is a game changer in the delivery of health services throughout the country for being able to provide free medical treatment to the masses especially for those who could not afford the treatment earlier.
Chief Education Officer, Reasi, Sunita Bali while speaking on National Education Policy said that the policy seeks to restructure school curricula and pedagogy in a new ‘5+3+3+4’ design, so that school education can be made relevant to the needs and interests of learners at different developmental stages.
District Information Officer, Reasi, Rajinder Digra said that a new dawn of development has been set in J&K with the development seen in almost every sector be that construction of highways, railway projects, hydroelectric projects, medical colleges, rural electrification, development of water bodies under Amrit Sarovar etc.
Defence PRO Udhampur, Lt Col Abhinav Navneet mentioned that ‘Mobile Journalism’ has become a challenge for today’s world where netizens can report in real-time. He also urged media persons to develop a ‘Journalist’s Talisman’ on the lines of ‘Gandhiji’s Talisman’ to promote responsible journalism.
Joint Director, Central Bureau of Communication J&K Ghulam Abbas while speaking on ‘Social Media as a tool for Information Dissemination’ said that social media portals can act as NGOs and do social service which was seen during pandemic times. He further said that fake reporting by social media handles affects their credibility and such portals need to gain the level of credibility which All India Radio has.