Excelsior Correspondent
JAMMU, Jan 24: An interactive session on ‘Indian Media Laws’ was today held at the Indian Institute of Mass Communication (IIMC), Jammu.
The event began with a welcome address by Dr Vinit Kumar Jha Utpal, Assistant Professor and Course Coordinator for Digital Media.
During the session, Vikram Sahay, Principal Commissioner, Income Tax, Jammu & Kashmir and Ladakh interacted with the students of Digital Media, Journalism (English) and Journalism (Hindi).
He shared valuable insights into the existing and evolving media laws of India and elaborated about media governance in India.
Sahay discussed the legal framework for establishing print media, radio, television and digital media.
He said, “The government releases guidelines and formulates rules when it is felt that a matter is being widely discussed and the public believes that the government must take action. This happened in the case of Digital Media also and leading to the formulation of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.”
“The government has banned advertisements for liquor, tobacco and cigarettes. However, advertisements for other products of the same brands are still permitted. Additionally, the Electronic Media Monitoring Centre (EMMC) monitors the content of all TV channels for violation of advertising and programme code,” he added.
Dr. Dilip Kumar, Regional Director, IIMC Jammu delivered the vote of thanks.
Vivek Pathak, Additional Director at IIMC was also present during the event.
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