Panasonic launches its premium smartphone

Excelsior Correspondent
JAMMU, Aug 25: Panasonic India today launched its premium smartphone, Eluga Switch, bringing the best in Japanese industry, technology and user experience to the Indian consumer.
The Eluga Switch has been engineered as a leader in its class with a 5.5-inch full HD reversible display, which orients the display to face the user, even when held upside down.
The 4G/LTE network enabled device boasts unparalleled processing power with a Qualcomm 1.5GHz Octa Core Snapdragon 610 Processor, enabling fluid multi-tasking between apps. The crystal clear 13 MP rear camera is complimented by an 8 MP front-facing camera with a 84 degree wide viewing angle to capture single groupie shots. The 5.5-inch FHD screen possesses an assertive display with contrast and light adjusting sensors that operate in real time to provide a comfortable viewing experience. With audio technology unprecedented in a smartphone, the Switch features JBL powered 1.2W dual front speakers topped off by Hi-Fi sound quality. The high-end software is packaged in a 7.5mm super sleek gun metal gray metallic frame, weighing a mere 141 gm.
The Switch features an impressive 2 GB RAM with 32 GB internal memory, supported by a 2910 mAh Li-ion battery.
The invertible user interface orients itself at any angle at which the device is turned, as the dual front speakers and mic enable a user to answer calls upside down. The Fit Home interface offers single thumb-operation access to apps, with various gesture based features such as smart awake – double tap to wake-up the screen.
The full HD display offers superb rendering with Colour Enhance optimization technology, which presents realistic skin tones and natural pigments.
Sharing his thoughts, Pankaj Rana, Business Head, Mobility Division, Panasonic India, said, “The Eluga Switch does exactly what it was imagined to do, offer two vertical screen orientations in one handheld device. A user can effortlessly ‘switch’ between an upright and inverted smartphone. The switch is the epitome of consumer preferences, designed by keeping into consideration extensive customer feedback and expert technology.”