Excelsior Correspondent
JAMMU, Dec 20: Monalisa, Jammu’s preferred fashion destination from the Monalisa Shawls & Sarees today opened its new store here at Residency Road.
The store was inaugurated by Vinod Sachdeva, chairman, Monalisa Group, along with his wife, Usha Sachdeva, in the presence of distinguished guests, staff members and customers. Redefining shopping experiences in the area, the new store has taken the cumulative Monalisa group stores in Jammu to 8 and individual Monalisa stores to 5 across Jammu.
The new store will provide an immersive fashion experience with a wide range of bold and fashionable apparels, accessories, cosmetics and much more. The store aims at providing shoppers with an international shopping experience. Located at Residency Road, next to KC Plaza, the new store will be a perfect one-stop shopping destination for people who like to keep themselves stylish.
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The store concept draws inspiration from the historical city, Jammu. A considered effort has been made to give look to the store by using different designs, color schemes and sustainably sourced elements like power saving lights. Décor is urban and warm, weaved with sophistication to give the store a historical feel overall.
Contained within 13000 square feet over four floors, the new store is fronted by LED screen facing the street to keep updating the customers with store’s new collection, trends and offers. The interiors are kept sophisticated yet chic by giving all floors a different look to compliment various categories and brands displayed on each floor. Ground floor showcasing collection for trend conscious women offers Indian wear such as Salwar Kameez and Kurtis from brands like Biba, W, Aurelia, is outlined by textured wall, rose gold ceiling and intricate brass designs to give counters a new and different look.
Alongside Indian wear, Monalisa also offers contemporary and exclusively designed range for the women of today. First floor showcasing Kids and contemporary Women’s wear, has been designed using young and interesting colour schemes, to enhance each customer’s personal fashion quotient and to connect with various product categories and versatility of the brands on display-Vera Moda, Only, Madame, Deal for women and US Polo, Gini & Jonny, Benetton, Taiga for Kids.
Second floor of the store caters to Men’s Wear and is given a smart look with its wooden interiors by keeping up with the latest trends fashion &bustles with a vast and versatile array of apparels for men representing brands like Jack & Jones, Levis, Pepe, Celio Raymond, Park Avenue, Color Plus, Blackberry, Arrow and many more.
The topmost floor of the store i.e. 3rd floor caters to Men’s smart & formal wear brand ‘Hallmark’. The entire back drop on this floor has been designed as a canvas covered with pale pink velvet and intricate silk brocade to showcase the modern and young Formal & Ethnic wear.
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