Making khadi fashionable best way to promote it: designers

MUMBAI, Aug 23:
Young designers today presented Khadi in a new avatar at the Lakme Fashion Week Winter/Festive 2018, giving the fabric a funky and trendy spin to make it more suitable to modern sensibilities. Lars Andersson, Pallavi Shantam, Saloni Sakaria and Jewellyn Alvares showcased their khadi range in a show presented by Khadi and Village Industries Commission (KVIC) at the Lakme Fashion Week Winter/Festive 2018.
Andersson, a Swedish designer, who makes clothes from the most grounded parts of the world, says he was motivated to come up with a special range after hearing stories about the distress of weavers.
“It is important to bring Khadi to mainstream. There are a lot of weavers out there in India, many of them had to take other jobs because the mill fabrics are taking over. If we are able to make Khadi mainstream again, these people can continue doing what they do the best. For me, it is important to keep this material and the craft alive because the weavers are just amazing in what they do,” Andersson said.
Sakaria, whose collection was presented in trios of long/short tunics, pants and jackets, gave a new style dimension to the fabric. She believes it is important for young designers like her to work towards bringing back the old traditional khadi and making it wearable for the new generation.
“Khadi has a lot of meaning to it apart from just being a fabric. The reason behind why khadi was created is in itself enough to motivate people to make it a part of their lives. The lack of awareness and notion attached to khadi can only be corrected if we as designers try to make it mainstream. (PTI)

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