Excelsior Correspondent
JAMMU, Apr 19: Lenovo, world’s number 1 PC giant launched the latest range of smartphones A526, S650, S660 and the flagship product Vibe Z.
The smarphones and flagship product Vibe Z was launched by Sudhin Mathur, Director Smartphones, India in presence of officials of Lenovo.
Lenovo entered into the smartphone space almost a year back and it has become the 4th largest smartphone brand globally after Samsung and Apple, said Mathur after unveiling ceremony.
He added that India is a very importance and biggest market after China and Lenovo is committed to grabbing a dominant share in India, he added.
He further stated that Lenovo entered the Indian market last year and is already being recognized as a serious and committed player. Lenovo is committed towards providing the consumer a great value proposition by launching a strong product portfoilio starting from 4k to 40 k price bracket and serving the needs of all consumers.
Lenovo is recently signed up with Ranbir Kapoor as their brand ambassador for their entire range of smartphones, he said, adding that as a part of association Ranbir Kapoor will endorse range of Lenovo smartphones and will feature in various television and online commercials for the brands in India. This partnership will expand Lenovo’s reach into the consumer space and enhance the preference for its smartphones in India.
“With already having made a successful mark in the top metros of the country, Lenovo has very strong plans to expand into tier 1 and tier 2 markets where in Jammu would be one of the focus city to promote Lenovo smartphones”, Mathur maintained.
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