Inaugurates Signia’s 10th BSG store
Excelsior Correspondent
SRINAGAR, July 26: Padma Shree singer Anuradha Paudwal today praised the beauty of Kashmir while praying for peace and brotherhood to prevail.
Click here to watch video
The renowned Bollywood singer was speaking with Excelsior on the sidelines of an event organized for the charitable distribution of hearing aids to underprivileged children.
“Kashmir has always been beautiful and these days there is a rush of people here; at the same time, we never thought the effects of global warming would be visible so early (apparently referring to the increase in temperature),” she said.
Paudwal was in Srinagar for the opening of the 10th ‘Brilliant Sound Galaxy (BSG)’ store by Signia under the WS Audiology group, a global leader in hearing aid technology.
This concept store revolutionizes hearing care in India by allowing consumers to self-discover and self-screen their hearing, experience live demonstrations of hearing aids, and make informed decisions to enhance their hearing journey.
The BSG store in Srinagar was inaugurated by Anuradha Paudwal in the presence of Avinash Pawar, CEO & MD of WS Audiology India.
“As musicians, our deep association with music and sound drives us to create melodies that not only bring a sense of connectedness but also enrich the lives of our listeners. It’s a privilege to be associated with such a noble cause of empowering the hearing impaired to be more connected with society,” Paudwal said.
“Hearing loss is the most common sensory deficit in humans today. There is a stigma associated with hearing loss that is well known. Many factors contribute to the stigma, but perhaps the biggest one is that we don’t talk about it enough,” said Avinash Pawar, CEO & Managing Director of WS Audiology India.
Brilliant Sound Galaxy in Srinagar will be operated by Hearing Help Pvt Ltd, recognized for innovative solutions and integrity in improving the lives of those with hearing loss.
John Zargar, Managing Director of Hearing Help Pvt Ltd, said on the occasion, “It is a significant step in our mission to support the hearing-impaired community. This initiative will provide personalized hearing care solutions for people in all major districts of J&K and Delhi NCR.”
Follow our WhatsApp channel
