Excelsior Correspondent
JAMMU, Dec 28: On 4th day, the Jammu Festival witnessed great crowd of people, mainly because of live performance by famous Sufi singer Lakhwinder Wadali at historic Mubarak Mandi.
The venue of festival was fully packed and people cheered the singer who mesmerized them with his traditional style. The singer enthralled the audience by his scintillating sufi songs.
Minister for PHE, Irrigation & Flood Control, Sham Lal Sharma, who was chief guest on the occasion, opened today’s programme by lighting the traditional lamp.
MLA Ashok Khajuria, Director Tourism and Information, Sojanaya Sharma, prominent businessmen of Jammu city including, Ravi Mahajan, Kuldeep Wahi, senior NC leader, Rattan Lal Gupta and large number of officers of various departments were also present on the occasion.
Speaking on the occasion, Sham Lal Sharma called for promoting the rich Dogri culture and language in Jammu region. He said “Dogri is our identity and we all should make collective efforts in this direction. We all should promote Dogri language from our homes and proudly speak it with our children”. He recalled the great contribution of Dogra rulers for preserving the Duggar land with lot of sacrifices. The need of the hour was to preserve the rich heritage of our forefathers.
He impressed upon the younger generation to remain connected with their roots and contribute for the development and progress of the society. He said many social evils are gulping the society and a collective effort is needed to eradicate them. Youth have the special role in nation building and a prosperous society.
He appreciated the efforts of the Tourism Department for promoting the tourism and cultural heritage of the State and asked for organizing regular such events to attract more and more people towards their traditions. He also directed the Director Tourism to explore possibilities to identify new potential areas of tourism promotion in Jammu region where still there is great scope for expansion.
Ashok Khajuria called for proper protection of Mubarak Mandi Heritage Complex. He also stressed for organizing regular events to promote Dogri culture and language.
Sojanaya Sharma listed the measures initiative by the department to promote the tourism and rich cultural heritage of Jammu. He said the department has planned to conduct such type of events for the public regularly at different places. He said the Mubarak Mandi Complex has already been declared as heritage site and work on its conservation is in full swing. He sought support of the locals for restoring the pristine glory of the Complex.
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