Excelsior Correspondent
JAMMU, Nov 9: Hyundai Motor India Ltd (HMIL) today began its ‘Experience Hyundai’ campaign from KC Hyundai Showroom to cover rural locations across J&K celebrating the festive season.
The campaign focuses on the rural markets with a caravan of Hyundai cars showcasing around the smaller towns and villages. The objective of the campaign is to reach out to the customers in these markets directly to create an interface with products and offer them the best benefits.
The five day long activity in each city will cover the different localities like residential colonies, markets, villages and commercial complexes creating direct customer touch points.
During the Experience Hyundai campaign, the customers will be offered with test drives, festive schemes, attractive finance and exchange offers along-side various interactive games, quiz, assured gifts and lucky draws.
Commenting on the campaign, Raju Chowdhary, Managing Director, said, “Rural markets are key part of our long term strategy as these markets are growing fast with the economy. As a customer centric brand, our focus is to penetrate in the rural markets and such campaigns bring our customers closer to our brand and establish Hyundai as the preferred brand of choice.”
“We aspire to be a lifetime partner in automobile and beyond by constantly adding Brilliant Moments to our customers’ lives through innovative marketing activities and high quality products backed with Hyundai Assurance”, he further added.
Senior functionaries of HMIL and KC Hyundai were also present.
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