Excelsior Correspondent
JAMMU, Feb 1: Prof Parikshat Singh Manhas, Director – School of Hospitality & Tourism Management in Jammu University has bagged a major project under the UGC – UK India Education and Research Initiative (UKIERI) Thematic Partnerships Scheme.
This is one of the most coveted and sought after projects amongst the Universities/Higher Education Institutions in India and UK.
The project proposal was submitted by Prof Manhas and Dr Maharaj Vijay Reddy, Professor, Bournemouth University, School of Tourism, UK on “Comprehensive tourism revival framework for socio]economic development in post]conflict Kashmir: Lessons from Northern Ireland”. Prof Parikshat and Dr Reddy are the Project leaders of this project and Lead applicants.
The project will try building a Kashmir Tourism Revival Manual which will have a set of strategies on the thematic areas, resources, tasks and strategies for tourism revival by local and State Government authorities. Based on the lessons that emerge from Northern Ireland, this project aims to explore the factors affecting the tourism sector in Kashmir by investigating the multi-stakeholder perspectives on the opportunities and challenges to propose a revival framework to adapt during future crisis. It will also analyze international and domestic tourist perceptions. A strong research strategy, dissemination and community engagement plans are also proposed by the research team.
Prof Parikshat and Dr Reddy as the Project leaders of this project have built a team of researchers for this project, which include Prof Stephen Boyd of Ulster Business School, University of Ulster; Dr Yeganeh Morakabati, Senior Lecturer in Tourism at the Bournemouth University; Richard Gordon MBE, Director, Disaster Management Research Centre, Bournemouth University; Dr Philip Long, Associate Dean and Head of the Tourism Academic Group, Bournemouth University; Dr Sandeep Kulshreshtha, Director, Indian Institute of Tourism and Travel Management; Dr Yudhbir Singh, Assistant Professor, Department of Geology, JU and Dr Vivek Sharma, Assistant Professor in the Department of Lifelong Learning, University of Jammu.
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