Excelsior Correspondent
JAMMU, Jan 10: Jammu and Kashmir Trade Promotion Organization (JKTPO) participated in Indus Food -2023, a flagship B2B event organized by Trade Promotion Council of India (TPCI) from 8th to 10th of January at Hitex International Exhibition Centre, Hyderabad.
Indus Food is the South Asia’s largest integrated food and beverage trade fair. It provides retailers and buyers opportunities to network and conduct business with new and existing exhibiting suppliers. Indus food is the most comprehensive F&B marketplace in the South Asia region, showcasing F&B products, F&B processing, and packaging technology.
On the directions of Principal Secretary Industries and Commerce Department, Prashant Goyal, JKTPO set up J&K Pavilion and sponsored as well as facilitated 11 agro and food processing based registered local entrepreneurs to showcase their product and services in the Exhibition to enhance their visibility as well as to build business connects.
Major exhibitors from J&K who participated in the event where BST Organics, Noor brand of Saffron, Kashmir Roots Private limited, M/s M Maqbool (Nadur), Sarveshwar Foods, Nimbark Organics, Valley Exotic Private Limited, Saffron Mart, Wazwan of Kashmir and Corporate Supplies. Some of the unique products exhibited included Saffron, Honey, Kehwa, Nadru, Spices, Basmati rice, Mushrooms, Dried vegetables, processed food products, organic and local frozen food products, etc.
Stalls in the “J&K Pavilion” showcasing the Agro and Food processing products was one of the biggest attractions at Indus Food 2023 and witnessed tremendous footfall, fascinating the domestic/international buyers through their offering of a unique range of products. The Brand J&K has found excellent acceptability among the visitors boosted by the authenticity and uniqueness of products. The J&K exhibitors displayed and promoted the uniqueness and strength of J&K among the National and International visitors
The exhibitors from J&K also participated in B2B meetings which were held with national and international buyers and huge response in terms of business leads was generated which when converted into orders will result into a good business for them in future.
Anoo Malhotra, Managing Director, JKTPO observed that participation in such events opens new markets for sellers to promote and sell their products.
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