JKTPO organizes interactive webinar on ‘Boosting exports from Jammu’

Director, I&C Jammu, Anoo Malhotra and other stakeholders attending a webinar in Jammu.
Director, I&C Jammu, Anoo Malhotra and other stakeholders attending a webinar in Jammu.
Excelsior Correspondent
JAMMU, July 7: Jammu & Kashmir Trade Promotion Organization (JKTPO) in association with FIEO organized an interactive webinar on ‘Boosting exports from Jammu’ today.
The session was organized as a part of DGFT’s “District as Export Hub” Initiative where Jammu district has been identified for a pilot study which FIEO is undertaking.
Anoo Malhotra (Director, Industries & Commerce Department, Jammu), Vikas Gupta (Director, Handloom & Handicrafts Department, Jammu), Chaitanya Sharma (Manager, JKTPO), Neeraj Sharma (FTDO Jammu), Aruna Narula (Business Excellence Support Team, DGFT Jammu), Prashant Seth (Director, FIEO) and Nirmala Tete (Northern Head, FIEO) were present.
The session was attended by various stakeholders from diversified sectors from Jammu viz Vijay Jain (VKC Nuts Private Limited), Lalit Mahajan (president, Federation of Industries, Jammu), RR Joshi (president, Associated Container Terminals Limited), Gagan Jain (Jammu & Kashmir Walnut Exporters Association), Rohit Gupta (MD Sarveshwar Rice) Atul Modi (Partner Prevest DenPro Limited) and Kapil Sharma (Tara Resource Group).
Anoo Malhotra in her address mentioned about key products which hold export potential from the district include carpet machining, basohli painting, walnut, honey, wool based textile, pharma and rice. She also highlighted about the vast production of lavender which can also be explored for value addition by extracting oil for export purpose. On the initiative to tap potential of e-commerce exports, she apprised that the discussions are being held with players like flipkart and understanding with them to onboard local artisans, shall be worked out in some time.
Director, Handloom & Handicrafts Department, Jammu also provided a comprehensive insight on the training facilities provided by their office, as over 3000 students have been trained in this sector. The department has been undertaking initiatives for encouraging self-sufficiency in this field.
Director FIEO gave an overview of the study including objective, approach and key actionable areas to be deliberated upon. While briefing about the export trends, he highlighted that major export commodities from J&K include Drug formulations, RMG wool, carpet, cotton yarn and basmati rice.
The major concerns raised in the meeting include high logistics cost, absence of food grade labs, phytosanitary fumigation facility, ICD and awareness of schemes.