Indians hooked on entertainment, romance: ShareChat Trendz report

KOLKATA: Entertainment and romance are top conversation topics while ‘nationalism’ seizes top moments among Indians, ShareChat, the country’s largest regional social media platform announced today.

Releasing its year end-2019 User Generated Content (UGC) Trendz report, ShareChat, said entertainment topped the trend with over 23 per cent users creating/posting content on the genre this year. Over fourteen per cent users ‘talk romance’, garnering the second spot.

The report talks about the key UGC trends and topics that are driving online conversations among its 60 million monthly active users spread across 15 languages.

Sense of nationalism has come out very strong with top moments being seized as – Elections 2019, Pulwama Attack, a tribute to martyrs and reaction on Wing Commander Abhinandan Varthaman.

An analysis of hashtags trending this year revealed that people were high on their sentiment when it’s about issues of national interest. People showed their angst on Pulwama attack and also celebrated the return of Wing Commander Abhinandan Varthaman and a national event like the general elections.

The report said while August 15 led the conversation around patriotism, the platform witnessed the highest traffic on February 14 (Valentine’s Day) driven by romantic content. (AGENCIES)