Excelsior Correspondent
JAMMU, Mar 2: The Indian Institute of Mass Communication (IIMC), Jammu today concluded its six-day Capacity Building and Professional Skills-Enhancement programme.
Around 50 officers and officials of the Department of Information & Public Relations (DIPR), J&K participated in the programme and received intensive training in Artificial Intelligence (AI) applications and contemporary media practices.
Three batches of officers and officials underwent structured training during the six-day programme.
In valedictory session today certificates were distributed among the participants.
Dr. Dilip Kumar, Regional Director, IIMC Jammu appreciated the participants for their enthusiasm in learning AI Fundamentals and Applications, Advanced AI & Practical Applications, Print Media Basics and Advanced Practices, as well as Electronic Media Basics and Advanced Practices.
Zahoor Raina, Joint Director, DIPR expressed confidence that DIPR officials and officers will now implement their learning in a professional and effective manner within the department.
Alka Misra, Information Officer, DIPR and Prof. Anil Saumitra were also present at the valedictory session. Dr. Vinit Kumar Jha Utpal, Course Coordinator of the training programme, presented the comprehensive training report.
The programme was inaugurated on February 23, 2026, by Dr. Dilip Kumar.
Prof. Anil Saumitra delivered the introductory lecture, highlighting the crucial role of DIPR officers and officials in government communication system.
Bhawani Singh conducted sessions on fact-checking, digital verification tools and AI-based multilingual drafting and speechwriting.
Rajeev Kumar, Dr. Rajendra P. Misra, Divyavasu Sharma and Dr. Dilip Kumar, Prof. Anil Saumitra, Dr. Ravinder Singh, Ramesh Kumar Raina, former officer of Doordarshan Jammu and Vinod Cheervi also spoke on the occasion.
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