Excelsior Correspondent
JAMMU, May 7: The Indian Institute of Management Jammu today unveiled its transformative Joint eBBA (Hons) Degree Programme, developed in collaboration with Accenture Centre of Advanced Studies (ACOAS) under TalentSprint, part of Accenture LearnVantage.
The four-year, full-time online undergraduate programme has been designed to bridge the gap between academic excellence and evolving industry expectations by seamlessly integrating management education with emerging technological competencies.
This was informed by Prof B S Sahay, Director, IIM Jammu, while addressing a press conference on the campus. He noted that the Degree Programme represents a strategic step towards shaping a new paradigm in undergraduate education, flexible, future-oriented, and deeply integrated with industry.
“The four-year undergraduate program blends core management education with specialized, market-relevant areas such as Cloud, Data, AI, Digital Infrastructure, and AI Business Applications- combining academic depth with experiential, problem-based learning,” he said and added that a key strength of the programme lies in its deep industry integration, with nearly 60 percent of the curriculum delivered by IIM Jammu faculty and the remaining 40 percent by experienced industry practitioners through the ACoAS, ensuring a strong blend of conceptual rigor and real-world application.
The programme places a strong emphasis on technology-driven business readiness, equipping students to understand how technology, data, and AI shape strategy, scalability, and transformation across modern organizations.
Admissions to the programme will be conducted in accordance with the Government of India’s reservation policies. Candidates may apply through valid scores of JIPMAT, SAT, JEE (Mains), or CUET (General Aptitude Test), or through the eBBA Admission Test conducted by IIM Jammu. The selection process will also consider academic performance in Classes 10 and 12. The programme is scheduled to commence from 1st July 2026.For detailed information on the programme and admission process, interested candidates may visit: https://ebba.iimj.ac.in/
Prof Jabir Ali, Dean, Faculty and Research; Prof Nitin Upadhyay, Dean Academics; Dr Sarbjit Singh, Chairperson, Admissions; and Dr Anuja Akhouri, Chairperson, eBBA, IIM Jammu, also addressed the press conference.
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