Hyundai unveils its premium SUV ALCAZAR

Excelsior Correspondent

JAMMU, Apr 8: Hyundai Motor India Limited–the largest exporter since inception on Thursday showcased its upcoming 6 and 7 seater premium SUV, Hyundai ALCAZAR.
Commenting at the unveil of Hyundai ALCAZAR, Mr. S S Kim, MD & CEO, Hyundai Motor India Limited, said, “With a deep rooted understanding of our customer’s aspirations, our R&D Centre has invested countless man hours to ensure every aspect of Hyundai ALCAZAR exudes magnificence. And combined with our premium and superior manufacturing capabilities and rich heritage of ‘Make in India’, we have crafted the perfect masterpiece of grandeur. Hyundai ALCAZAR is well set to enter a new segment, marking Hyundai’s genesis into uncharted territories. With bold new moves, we are on a conquest of redefining benchmarks to exceed the aspirations of our customers.”
With the idea of creating a 6 and 7 seater premium SUV that resonates the grandeur and magnificence of palaces and castles, Hyundai began a new development journey by forming the ALCAZAR LAB comprising of members across multiple teams and functions. Hyundai ALCAZAR was conceptualized over myriad hours of research, development, innovation and ideation. Crafted to epitomize manufacturing magnificence–Hyundai ALCAZAR harmonizes Space, Premiumness, Performance, Convenience, Safety and Technology.
Based on Hyundai’s Global Design identity of Sensuous Sportiness, Hyundai ALCAZAR characterizes a unique design theme that is extraordinary among the ordinary. This 6 and 7 seater Premium SUV exemplifies rugged elegance while, interiors of Hyundai ALCAZAR feature a Wing-Surrounded architecture that personifies spaciousness, lavish comfort and modern in-car experiences.