JAMMU, Nov 12: The Himalaya Drug Company, India’s leading homegrown wellness brand, announced the launch of Quistakidz-a super tasty, nutritional supplement formulated for children aged between 3 and 10 years. It aids inactive growth, building strong immunity, and supporting smart memory in children.
Fortified with 100 per cent milk protein, minerals, and vitamins, Quistakidz is a unique blend that brings together the benefit of both worlds, scientific research along with time-tested traditional ingredients.
One in three children miss school due to poor immunity, which can affect their academic performance. While a nutritious and balanced diet is key to the overall growth of a child, there is a gap in understanding the importance of macro and micro-nutrients in everyday diet. Subclinical deficiency of micro-nutrients often goes unnoticed within the community. This leads to an insidious type of deficiency of vitamins and minerals called ‘Hidden Hunger’. This limits growth and development in children.
“Hidden hunger affects millions of children worldwide. It occurs when the quality of food does not meet the nutritional requirement. Parents, today, try to consciously put together a balanced, nutritious diet for their children. However, they tend to miss out on micro-nutrients and the resulting deficiency affects children’s health. Deficiency of either macro or micro-nutrients can affect a child’s physical and mental development in the long run. Hence, it is important to incorporate them in children’s daily diet,” says Dr. Rashmi Murthy, Consultant Pediatrician, Bengaluru.
“Herbal ingredients are well accepted today. People understand the importance of including these ingredients in their daily diet and lifestyle. At Himalaya, we work towards offering solutions that are scientifically researched and include the goodness of herbs. Quistakidz ensures the benefit of both worlds, which blend to meet the requirements of growing children,” says Philipe Haydon, CEO, The Himalaya Drug Company.