Mumbai, Oct 6: Gulf Oil Lubricants, a Hinduja Group company, has appointed Indian women cricketing star and current Vice Captain Smriti Mandhana as its new brand ambassador.
Gulf Oil becomes the first company in the lubricant space to appoint a woman cricketer as ambassador to represent the organization and its ethos.
Mandhana will join the pantheon of famous cricketers and current brand ambassadors M S Dhoni and Hardik Pandya.
Gulf Oil recognises that the dynamics of the automotive segment has evolved with more women playing a pivotal role in the decision-making process of vehicular purchase and its further maintenance.
With the addition of Mandhana to its group of inspiring ambassadors, the organization has taken cognizance of the changing consumer demographics, determined to appeal and cater to the new developing customer landscape in the segment.
Mandhana embodies Gulf Oil’s strong sporting heritage and her commitment to outperform is in line with the organization’s values.
Ravi Chawla, MD and CEO at Gulf Oil Lubricants, said: ”We have witnessed a surging demand for our products from a new audience segment. As an organization that is determined to lead with the evolving times, we seek to strengthen our brand recall among women vehicle owners in India.
“The remarkable Smriti Mandhana was a natural choice for us as she shares a lot of synergy in values with Gulf Oil.”