Govt working on ways to promote sale, marketing of products made by tribals

NEW DELHI, Jan 22:
The Government is working on ways, including setting up standards and identifying goods, to promote sale and marketing of products made by tribal communities in domestic and global markets, an official said.
The commerce and industry ministry has held detailed discussions on the matter with ministries of tribal affairs, minority affairs, Tribal Cooperative Marketing Development Federation of India (TRIFED) and industry chambers like CII, the official said.
“To begin, about 100 products would be identified for promoting tribal products within and outside the country. Large retail chains would be identified for marketing support,” the official said.
Bureau of Indian Standards and Quality Council of India would be involved to work on international standards and quality of those goods as it is important for entering global markets. Opportunities will be explored in railways as a customer and sale facilitator. The move comes after an observation made by Prime Minister Narendra Modi in a meeting, where he was reviewing the works of tribal affairs ministry earlier this month. (PTI)

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