Govt committed to safeguarding IP content: Commerce Secretary

NEW DELHI, Oct 16:Government of India is committed to safeguarding against infringement of originality and creativity of the makers to give a boost to services exports, Commerce Secretary Anup Wadhawan has said.
“The Government of India is committed to safeguarding against infringement of originality and creativity of the makers to give a boost to services exports. Intellectual Property (IP) is the most important asset for its creators in the media and entertainment sector,” said Dr Wadhawan in a message to the industry in the India IP Guide released at 36th MIPCOM at Cannes.
India firmly believes in the significance of IPR as the centrepiece of the industry’s future growth, he stated, according to Commerce and Industry statement on Wednesday.
Services Exports Promotion Council (SEPC), set-up by the Ministry of Commerce and Industry, has brought out the India IP Guide at Cannes in MIPCOM 2019, being held from October 14-17 for the Media and Entertainment industry.
The guide features a catalogue of over 60 Indian IPs, popular in over 160 countries. It comprehensively breaks the narrative of only low-end work being done in India.
For the second consecutive year, SEPC’s India Pavilion at MIPCOM, Cannes, France, the world’s largest content market, has enthused and attracted industry.
Over 60 Indian delegates are part of the India Pavilion delegation. Over 115 Indian companies comprising over 250 delegates are at MIPCOM.
SEPC Director General Sangeeta Godbole informed that some of the top renowned Indian Media and Entertainment companies are present at MIPCOM. Exhibition space has been increased over last year and 15 media and companies are participating for the first-time through the SEPC delegation at the India Pavilion, she said.
The Indian exhibitors and visiting companies are participating to buy, sell, serve and partner with companies present at MIPCOM from over 111 countries across the world.
India Pavilion is the one-stop place to meet content creators, audio visual service providers in animation, VFX, AR/VR, gaming, new media services, film production services and much more. Many of the Indian companies are here with their completed IPs or pitch for their in-production properties.
One of the key objectives at SEPC is to facilitate service exporters of India and handhold medium and small enterprises to expand their global footprint and to present IPs from India to the buyers and distributors from across the globe. The IP Guide is to illustrate strengths of the Indian content creators.
Intellectual Property (IP), especially in the innovation economy of today, is vital to a large number of SEPC’s stakeholders. Creation, protection and expansion of IP products alone will bring huge benefits to the sector, informed Ms Godbole.
In the coming months, SEPC plans to launch an online IP helpline, so that anybody who has simple questions can get feedback on IP related queries. SEPC will also be setting up a committee to help small and medium entertainment companies to navigate critical aspects of IP creation. The aim is to assist companies and content creators to maximise the value that IPs can provide.