Excelsior Correspondent
JAMMU, June 6: Godrej Appliances launched its #MyACSavesWater initiative, to educate and encourage people to re-use this distilled water generated from air conditioners.
It also provided 1000 customers of its Green Balance range of Air Conditioners, with a unique 10 litre compact and collapsible water can, to help its customers collect this water and informed them of ways in which the water can be reused like for watering plants, cleaning purposes etc.
Commenting on the initiative, Kamal Nandi, Business Head and Executive Vice President, Godrej Appliances, said, “True to our promise of brighter living, at Godrej, our endeavor has always been to delight our stakeholders with innovative and relevant technology while also being true to our commitment towards environment. Water conservation is a pressing concern in India which needs to be addressed at the earliest. In line with our ‘Soch ke Banaya Hai’ philosophy, the thought behind the #MyACSavesWater initiative is to sensitize people of the depleting water resources and encourage them to conserve water”.
Swati Rathi, Marketing Head, Godrej Appliances added, “Environment is a value we cherish at Godrej Appliances. We hope that the 1000 cans that we provided to our customers serve as an incentive to take up this drive and inspire many more to follow the example, irrespective of their AC brand. With every AC owner potentially saving 10 Liters water or more daily, we hope this simple thinking will usher in a positive change and go a long way in conserving our environment.”
The campaign is being leveraged through social media to reach out to all users of air conditioners, as anyone can help conserve water, irrespective of the brand of air conditioners they use. A video explaining the movement has been shared on our Facebook, Twitter and YouTube social media handles and our website.
A series of posts have also gone up on our social media handles educating the people about the water shortage crisis, the current consumption of tap water and how this simple act of collecting and re-using the water generated from the usage of air conditioners can save millions of liters of water and approximately 8 per cent of tap water. An emailer and SMS are being sent to all customers, employees and channel partners to take up this initiative and help spread the word.
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