NEW DELHI, Jun 29: To create awareness and promote tribal arts and crafts of over 700 Indian tribes, the Ministry of Tribal Affairs and TRIFED has launched ‘Go Tribal Campaign’ in the national capital.
Union Minister of State for Tribal Affairs Renuka Singh Saruta — while hailing the move on Friday night said that through this initiative the government wants to promote the tribal communities of India. “Online market has no geographical boundaries! Through this initiative we want to promote the tribal communities of India and their art while helping them to go global and providing them opportunities to attain a sustainable livelihood. Today’s youth are embracing native fashion and lifestyle more than ever and it’s important to reach them.”
The launch was followed by a unique fashion skit of carefully crafted embroidered pieces by Gramin Vikas Evam Chetna Sansthan of Rajasthan. Named after the president of GCVS, Ruma Devi herself, the Ruma Devi collection is an assortment which promotes traditional craft of applique and tanka work created by tribal women artisans of Barmer. Gramin Vikas Evam Chetna Sansthan, awarded with Nari Shakti Samaan by the President of India this year, is a grassroots organisation which aims to empower women artisans through Self-Help Groups (SHGs).
”The careful precision and handcrafted intricacy of the works of tribal master craftsmen from across India will be showcased through the ‘go tribal’ campaign. Our association with Amazon will help us reach worldwide”, TRIFED Managing Director Pravir Krishna said. (UNI)
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