Shruti Gupta
Business with a purpose and a purposeful business are entirely two different concepts – former that aims to make profits as a commercial venture while the other creates an eco system that fosters innovation, growth, economic prosperity, while evolving the contributors.
Purposeful business is when one creates a paradigm shift in the thinking and mind set of the people at large to view the things from beyond one- by creating a value proposition that fosters nation building through evolution of traditional arts across spectrum.
Fostering eco green, protecting the animals and birds, creating a green space, through a seamless blend of innovative practices that touch,, move and inspire others seem to be the driver for Harpreet Ahluwalia – a management professional of repute, where she was fascinated and excited to be the change agent – by making things happen and not waiting for things to happen. Her passion being to charter new ways to redefine and refine the way one looks at the eco green concepts in the country.
Quitting her established corporate career for the call of her heart, she incepted a socio – economic initiative Earthly Creations, wherein she endeavored the following – a list of many fists
*Giving a new thought, direction to the way gardening is done in the country – from merely green lawns, bushes, hedges and round pots to creating a piece of art by having animal and bird shaped pots, water bodies, hangings and danglers.
*Creations where aesthetics, functionality and value are seamlessly integrated- an experience of amazement and wonderment
*In creating animals and birds from alphas a-z , and creating thematic parks, the endeavor was to sensitize the young child by feeling these creations, so that they can acre better for them, when they grow up.
*Generating a sustainable and scalable employment for potters who had given up their traditional arts to be a daily wage labor – thereby withering away the rich cultural heritage of India. presently 40 potter families that have been adopted wherein all their basic needs of sustenance, education and evolution are being addressed comprehensively at earthly creations.
Result : the second generation willingly has adopted the pottery art – by using local resources at their place of stay. Hence mitigating the creation of newer slums in the cities. In certain cases we back to the villages by those potters who had shifted as labor to the cities has been noticed. A heartening and defining moment.
*Initiating the way gifts and give aways are done – from mere transactional to sharing a pot with a plant – at corporate felicitations, sports and annual day meets, school functions, festival and return gifts. Love a animal. gift a plant. now and always.
*Creation of thematic parks at various corporate offices, residential complexes, clubs where in the garden is transformed as an art piece.
While its laudable to implement initiatives in promoting hygiene, education, woman empowerment, health, critical is to equip the lesser haves with an economic model that uses effectively their traditional skills, local resources, exalts them to innovate better, faster, guarantees their economic need meet up, while squarely addressing their education, growth and curbing the social malice of female infanticide, education- a model that earthly creations has stead fast adopted extremely successfully.
Inviting corporate, business houses, Sports associations, Clubs, individuals to help taking this initiative to new heights by –
*Adopting an animal/ plant in pot shape so that one can educate the masses to preserve them
*Creating of thematic parks/ green areas where these animal/bird shaped pots and other garden decorations can be displayed as a cherished experience.
*Greening of the board rooms, canteens, work areas where in these creations with plants lend a touch of sensitivity and freshness across spectrum.
*Festivals, personal functions, annual meets, employee felicitations- creations can be effectively used as carry homes – a thing of beauty is a joy forever.
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