Ford India launches Figo Aspire

Nigel Harris and Anurag Mehrotra launching smart, safe and sophisticated Figo Aspire.
Nigel Harris and Anurag Mehrotra launching smart, safe and sophisticated Figo Aspire.

Excelsior Correspondent
JAMMU, Aug 13: From being great to look at and smart to use and own, Ford India’s no-compromise compact sedan, Figo Aspire will offer exceptional value to Indian consumers with its compelling price starting from Rs 4,89,990.
“Ford Figo Aspire breaks all stereo types and proves that a compact sedan can also have the best of everything–be it stunning design, smart technology, advanced safety and impressive fuel efficiency,” said Nigel Harris, president and Managing Director, Ford India during launching ceremony. Anurag Mehrotra, Executive Director, Marketing, Sales and Service, Ford India was also present.
Designed from the ground up to protect occupants in the event of a collision, the Figo Aspire features a robust passenger cage created from high-strength steel, and dual front airbags as standard across the range.
MyFord Dock, a first-in-class feature, offers drivers a unique solution for storing, mounting and charging mobile phones, MP3 players and satellite navigation systems, and for integrating these devices into the car’s entertainment system.
To encourage responsible driving, the Figo Aspire features Ford’s MyKey technology that lets owners’ program keys with restricted driving modes that encourage good habits, such as increasing seat belt use, limiting vehicle top speeds and regulating audio volume.
Complementing the Figo Aspire’s smart and safe innovations is a striking, elegant design that sets it apart from competitors. Chrome highlights and fine details in the headlight design also add an unmistakably premium touch for discerning car buyers looking to make a statement.
Available in 4 trim levels–Ambiente, Trend, Titanium and Titanium+, the customers will have the power of choice with a new and improved 1.2-liter Ti-VCT petrol engine, delivering a peak power of 88 PS and fuel economy of 18.2 Km/L and a 1.5-liter TDCi diesel engine, offering a peak power of 100 PS and an outstanding fuel economy of 25.8 Km/L.
The Figo Aspire is available in 7 all-new colours–Ruby Red, Sparkling Gold, Oxford White, Tuxedo Black, Deep Impact Blue, Ingot Silver and Smoke Grey.


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