Excelsior Correspondent
JAMMU, Mar 26: Fena, the leading fabric, home and personal care brand of India is all set to boost the country’s most spectacular cricket extravaganza Indian Premier League (IPL) 2018.
For the IPL Season XI, which is going to commence from April 7, Fena has confirmed its official partnership with Kings XI Punjab, the runner-up of 2014 and as per the association all jerseys and merchandise of Kings XI Punjab will carry Fena’s logo. Fena as a truly Indian and highly trusted brand of over 40 years feels that its brand value of trust, loyalty, excellence, teamwork and innovativeness align very well with that of a high performance sports team like Kings XI Punjab. Along with this, Fena will also have in-stadium presence on match days and significant brand exposure at the Kings XI Punjab’s home grounds, IS Bindra Stadium, Mohali and Holkar Cricket Stadium, Indore. The brand will also keep its viewers engaged and entertained via its facebook page https://www.facebook.com/fenahilena
On this significant move, Santosh Saraswat, Product Manager, Fena said, “This partnership further strengthens what our brand stands for and will help us engage with cricket fans across the nation through the common spirit and pure raw entertainment of IPL cricket”.
Satish Menon, CEO, Kings XI Punjab said, “We are extremely delighted to announce our partnership with Fena as our Principal Sponsor for the season. Fena has been exactly that for us and we are confident about how mutually beneficial this association is going to be for us all.”
Arshad Shawl, Director, Alliance Advertising and Marketing Private Limited said, “We welcome Fena into the ‘world’s most watched sport IPL’ and are happy to connect them with millions of viewers and fans. We at alliance are excited to see both Indian and foreign players endorsing the brand Fena and this innovative approach will catapult the brand Fena to the next level”.
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