Excelsior Correspondent
JAMMU, Sept 14: Farm Fresh Milk, Bari Brahmana is launching its pasteurized milk and milk products in Jammu and Udhampur tomorrow.
Vinod Grover, Chairman of the company said that the company is launching its pasteurized milk and milk products like paneer, curd, lassi, ghee etc in the brand name of V Fresh and Pure’de.
He added that this company was established to provide economic strength to approximately 5000 milk producers of Jammu, Udhampur and Punjab by paying them good price of their milk.
He said that the company is procuring good quality of milk from farmers by maintaining cooling chain from village level to consumer level through refrigerated vans.
At milk plant, high class lab is maintained to check quality of milk before sending it to consumer.
To meet out the demand of milk and milk products of J&K, Rohit Grover MD of the company has further taken initiative to establish Milk Chilling centers in Punjab, he added.
Vinod Grover further stated that the company is going to start its milk supplies to Himachal Pardesh and Punjab very shortly.
Rajesh Mehta, General Manager and Naresh Malhotra Marketing Head have put their vast experience of dairy industry to execute the day to day functions of the company.
The other companies of the group have all ready been serving the nation by providing V Brand Mustard Oil.
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