Excelsior Correspondent
JAMMU, Mar 3: Fairdeal Motors introduced ‘Anubhav’- a door step car buying experience for the rural customers, here today.
The ‘Showroom on Wheels’ was launched by AGM SBI Sushil Kumar Hans in presence of Raman Raina and Rohit Gandotra from Fairdeal and Anil Jasrotia from Tata Motors.
In line with its rural marketing strategy, the initiative will help increase reach in Tehsils and Talukas levels, which have high potential in terms of rural population and economy. The Mobile Showroom is being deployed to enhance the Tata Motors brand awareness in rural areas.
The mobile showroom offers a doorstep sales experience to customers and assists them with information about the new forever range of cars and SUVs including accessories, avail finance schemes, book a test drive and evaluate existing cars for exchange.
Speaking on the occasion, Chander Singh Katoch, GM Fairdeal Motors said, “We are delighted to commence the Anubhav initiative and this is a significant step towards taking the brand to the hinterland and making our new forever range of cars and SUVs more accessible while reducing our dependability on the traditionally followed model of a brick-and-mortar facility.”
With this initiative, they will also derive important consumer insights and data for us to further improve customer outreach. The rural India sales contribute around 40 percent to the total passenger vehicles sold in India and with this concept we are confident of expanding our reach and increasing our customer base in these markets, he asserted.
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