Fairdeal Motors launches ‘Altroz’

Dignitaries during launch of ‘Altroz’ at Fairdeal Motors.
Dignitaries during launch of ‘Altroz’ at Fairdeal Motors.

Excelsior Correspondent

JAMMU, Jan 24: Marking its entry into the premium hatchback segment, Fairdeal Motors today launched the Altroz.
The car was unveiled by Bhagwan Das, Rohit Gandotra, Mohit Gandotra and Chander Singh Katoch in presence of Sunit  Kumar Vice President/ Zonal Head J&K Bank Central 1 Jammu and Anil Singh Jasrotia TSM Tata Motors.
The Altroz will be available in five trim levels at an introductory price starting from Rs 5.29 lakhs for the petrol version and Rs 6.99 lakhs for the diesel version. It is the first vehicle developed on the new ALFA architecture and the second vehicle showing the impact 2.0 design language.
With its striking design, bouquet of industry-first features and the most recent achievement of Global NCAP 5-star rating, it has set the gold standard in safety, design, driving dynamics, technology and customer delight. All set to entice customers, Altroz will come with 6 different factory-fitted customizable options to be chosen from 4 packs—the Rhythm, Style, Luxe and Urban.
Fairdeal Motors also simultaneously launched 3 fully BSVI ready cars, with introduction of 4 models in a single event.
Leading the line-up with the Altroz, the showcases for the event included the Tiago, Tigor (safest in their category) and the Nexon. These cars are not just fully BSVI ready but offer lot more to the aspiring customers. Additionally, with the introduction of the Altroz and the Nexon, Tata Motors also becomes the first OEM to launch BS VI ready diesel variants in their respective segments.
The Nexon 2020 has been developed to take the drive experience to next level with best-in-class safety features and will be the first car from Tata Motors to feature the ‘iRA Tech’ – the new connected car technology, which has been designed specifically for India and caters to its unique driving conditions. ‘iRA Tech’ consists of technologies such as What3Words, Connected Safety, Natural Voice system and the Tribes app. The Nexon 2020 will be offered in 6-speed manual and AMT options.
The Tiago 2020 will be the successor to a highly-successful first generation Tiago, which is currently being driven by 2.5 lakh happy customers. The Tigor 2020 exhibits a poised, understated and executive-oriented design. The car will be available in both manual and AMT options.