Fairdeal Motors launches all-new Safari

Dignitaries launching all-new Safari at Fairdeal Motors in Jammu on Wednesday. -Excelsior/Rakesh
Dignitaries launching all-new Safari at Fairdeal Motors in Jammu on Wednesday. -Excelsior/Rakesh

Excelsior Correspondent
JAMMU, Mar 17: Tata Motors–India’s leading automotive brand, today launched its premium flagship SUV–the all-new Safari at a starting price of Rs 14.69 lakhs (ex-showroom Jammu) for the 6/7 seater in Jammu City.
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In a launch ceremony held at the Fairdeal Motors–an authorized dealer of Tata Motors in presence of Himanshu Bassi Regional Manager Tata Motors, Anil Jasrotia and Jagbir Dahiya from Tata Motors along with General Manager Chander Singh Katoch, unveiled the Safari in its new avatar.
With its plush interiors, state-of-the-art connectivity and premium features, the Safari not just blends in but ups the lifestyle quotient several notches higher. With the introduction of the ‘Adventure’ persona, customers have more choice to select the Safari that best complements their individual personality to ‘Reclaim Your Life’.
The Safari is extremely versatile, delivering great comfort and assurance, be it intra city commute, expressway cruising or the un-explored paths in the hinterland. With a powerful 2.0 litre turbocharged Kryotech engine and its 2741 mm wheelbase, the Safari will come with signature Oyster White Interiors paired with the Ashwood finish dashboard, a majestic panoramic sunroof, along with 6 and 7-seater options, which will come with an 8.8-inch floating island infotainment system.
In its new avatar, the Safari takes forward the brand’s rich legacy by combining Tata Motors’ Impact 2.0 design language with the proven capability of OMEGARC, the architecture derived from the renowned D8 platform from Land Rover–the gold standard of SUVs worldwide. The OMEGARC, architecture has already proven its mettle with the success of the Harrier.