LOS ANGELES: Fathom Events is bringing a “Best of Bollywood Event Series” to US movie theatres beginning in July, kicking off with the 2002 romantic drama “Devdas.”
On the opening day of CinemaCon, Fathom announced that it plans to screen at last two more Bollywood films this year and as many as six next year as part of what it is touting as the first-ever Bollywood classic film series presented in North American cinemas.
The series will include titles from prominent Indian film studios Eros International and Yash Raj Films, reported Variety.
Fathom, which specializes in presenting live events for theatrical chains, is co-owned by AMC Entertainment, Cinemark Holdings and Regal Entertainment Group. Among its more prominent titles — “Batman: The Killing Joke” was in over 1,160 theatres last year; “TCM Big Screen Classics” screened at more than 700 theatres, and “Met Live” showed at 700 sites.
It’s booked more than 700 locations for the April 25 screenings of “Enough” from Christian comedian Chonda Pierce.
The Bollywood series will be shown at several hundred sites for one night and include exclusive bonus content.
“Devdas,” from Eros International, stars Shah Rukh Khan, Madhuri Dixit and Aishwarya Rai Bachchan.
Fathom will also show the Yash Raj Films romance “Veer-Zaara,” starring Shah Rukh, Preity Zinta and Rani Mukerji, as a part of this year’s series.
Tickets and participating theater locations will be available online later this spring. (AGENCIES)
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