Excelsior Correspondent
JAMMU, Oct 27: University Business Incubation Centre (UBIC), Central University of Jammu, organized a workshop on entrepreneurship for developing soft skills by Aaditya Kitroo, the co-founder of Jos & fine, the successful sustainable fashion start-up that has transformed Kashmir’s Pashmina handloom industry.
Kitroo, an MBA from Europe’s prestigious Rotterdam School of Management, who left his corporate career and returned to his native Jammu & Kashmir in order to revive its dying arts and crafts by scientifically transforming them into sustainable businesses; started with an interactive session in order to gauge student aspirations and tailored his presentation accordingly. He showcased how every product or service we use, is the work of a successful entrepreneur.
This was followed by a secondary session titled “Body language – your hidden superpower” wherein Kitroo enthralled the audience with practical presentations involving student volunteers, showcased different reactions to simple situations that had same context but had different body language.
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