Excelsior Correspondent
JAMMU, Aug 1: The Central Bureau of Communication (CBC) J&K and Ladakh Region has so far organized more than 300 themes based cultural and devotional programs for Shri Amarnathji Yatra-22 (SAJY-22).
“Keeping in view the relevance and importance of the program, the theme based cultural and devotional activities have been further extended till August 7, 2022,” informed CBC Regional Head, Ghulam Abbas.
The CBC J&K had already planned the publicity activities calendar as per the decisions taken during the meeting between the Secretary, Ministry of Information and Broadcasting, Government of India, Apurva Chandra with the Chief Secretary, Government of J&K Arun Kumar Mehta regarding various activities to be carried out by the media units of the Ministry of Information and Broadcasting in J&K during the Yatra.
“From the very beginning of the Yatra, the CBC, Regional Office Jammu organized various cultural and devotional programmes at Base Camp Bhagwati Nagar,” informed the CBC Regional Head.
“The publicity of various themes like Azadi Ka Amrit Mahotsav, Ek Bharat Shreshtha Bharat, Covid Vaccination, Beti Bachao Beti Padhao, Sukanya Samridhi Yojana, Swachh Bharat Abhiyan, Har Ghar Tiranga, Skill India, and other welfare schemes of Government of India were also carried out on daily basis,” said CBC Head.
He further said that through the cultural programmes, CBC artists created awareness and sensitize the devotees regarding the do’s and don’ts during the pilgrimage, procedure to be followed for the registration process, RFID cards, toll free numbers, Shri Amarnathji Yatra (SASB) Mobile Application and other important advisories regarding pilgrimage.
About ten cultural items are being performed daily on stage by the artists of CBC, wherein a team of about six artists including Neeraj Kumar, Ram Lal, Virender Kumar, Ritu Sharma, Sunita Atri and Sunil Kumar Sharma performed cultural items, while Durga Prakash was acted as Stage Decorator.
Keeping in view the importance of Shri Amarnath Ji Yatra and the demand put forth by the pilgrims, the cultural programmes carried by CBC, Regional Office Jammu has been extended till 7th of August, 2022, while earlier the programmes were scheduled only up to July 31.
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