Brand mania !

Radha Nagpal
Hahaha!The word designer has become an integral part of our modern society – any thing without this adage is below the standard and dignity of the richi-rich! One person from an affluent class flaunts his or her brand in a gathering, the other I am no less thinking person must fall in line, and will rest only after he has succeeded in procuring it, if not the same but a brand. A casual observer can see him going around and bragging about his achievement and perhaps expecting to rise in their estimation of his standard in turn tacitly, hoping to stoke a feeling of inferiority complex in others. Although,It may have cost him an arm and a leg and perhaps,he will soon discover the after effects of his folly. Ironically, these two synonyms, brand and designer,have inordinately, caught our society in a blaze of passion to acquire them. No occasion or social can be viewed as successful without a feverish discussion of brands and their having owned by them.
Overpowering feeling of unhealthy competition and the urge  to follow ways of the glitterati takes its toll on such people. It is merely, copying all out, by hook or crook!  Alas! The instinct of emulating the rich or the ones one thinks are superior to him is very strong in human beings! Very rarely people allow themselves to use their wisdom to follow the course of their life! Most people think through their heart and thus slip making a hash of their life. Sadly, there is an ever increasing-decadence in the values of our so called modern culture. We have lost our originality, power of  sane thinking,giving place to pretentiousness and ostentation !
Pretentiousness more often than not comes under social pressure to keep up the false status and it strikes it’s ugly head on those hapless people who get awestruck easily ,lack originality and are not so strong of mind , therefore, succumb to social maladies! !A British economist condones ostentation provided it does not affect your economy and doesn’t have an adverse effect on your inferiors and more so on society as a whole! There are two sides to a coin! Imitation with innovation is considered a progressive step and is a form of social learning that leads to the development of traditions and ultimately our culture! But it is a lowest form of learning !!
Exhibiting pomp and show and indulging in garish display of the corrupt-possessions has become the latest trend! Values Of life have got lost somewhere in the glitz and glamour of modern life!
There are people who live a high profile life by taking huge loans resulting in bankruptcy and a down fall difficult to look up !
Such people become pseudo-individuals and loose touch with reality thereby living on a plane that quickly buckles under its own weight. Life is beautiful! We must strive to sustain its beauty by being real and upfront….thats where lies the real happiness and peace which is an ultimate creative force.
Na banao ghar  kabhi tum rate ki  buniyad   Par ,
Ahed-a-gham se guzro ge tum umr  bhar !
feedbackexcelsior@gmail.com

LEAVE A REPLY

Please enter your comment!
Please enter your name here