MUMBAI, Dec 3: Aditya Birla Group, the world’s largest viscose staple fibre (VSF) maker, is driving an initiative to handhold a large number of textile value-chain partners across the country by supporting them from design development and technical support to marketing and buyer linkages.
With this initiative, the USD 41-billion company wants to help propel the country to be the world’s top cloth manufacturing hub.
As part of the national drive, called Liva Accredited Partner Forum (LAPF), aimed at improving the entire gamut of the textile value-chain, Birla Cellulose — the pulp and fibre division of Grasim — is organising a stakeholder conclave in the southern textile hub of Coimbatore on December 4.
The conclave will be attended by over 200 value-chain partners, including spinners, fabricators and processors, Birla Cellulose chief marketing officer for pulp and fibre business, Rajeev Gopal told PTI.
The initiative will be held in New Delhi later.
Gopal also said they are collaborating with Mumbai-based Netcarrots to implement a customer relationship marketing programme for the stakeholders assembling in Coimbatore.
The company has also tied up with Bombay Textile Research Association to undertake quality improvement programmes and stringent audits for the partners.
“We see potential in India becoming a textile and clothing manufacturing hub following the encouraging response of LAPF members who have excelled in product innovation, quality management, process deliveries and systems integration and upgrade.
“Our plan is to strengthen the textile value chain and make it align with the ‘Make in India’ strategy of the government,” Gopal said. (PTI)
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