Excelsior Correspondent
—Excelsior/Rakesh
JAMMU, Nov 6: To simplify the internet services for millions of first-time users in India, Bharti Airtel today launched “One Touch Internet” (OTI) service.
This was disclosed by Dharminder Khajuria, COO, Bharti Airtel, J&K during a press conference here today.
He added that “One Touch Internet” is a first of its kind initiative aimed at simplifying services for millions of first time users in India.
Airtel’s “One Touch Internet” is a Wireless Application Protocol (WAP) portal designed with a simple, secure and intuitive interface that will allow first-time users to discover the internet easily and help them overcome common perception barriers around the mobile data experience, he said, adding that now available for prepaid mobile customers on Airtel-“One Touch Internet” will work as a single point destination for uninitiated internet users to see-try-buy a host of popular services including social networking, videos, online shopping and travel bookings through free tutorial videos and trial packs.
He added that to self learn or have family and friend explain the internet to them easily, Airtel prepaid customers can call 111 or simply visit http://one.airtel.in on their mobile phones web browsers. Currently available in 6 Indian vernacular language, the service will be available in 15 languages in near future, he stated.
Khajuria further disclosed that to promote the launch of “One Touch Internet”, Airtel is also launching a full-blown 360 degree brand campaign. The insight for its Television Commercial (TVC) film comes from the brand’s core territory of enabling relationships and evokes a strong emotional connect compelling viewers to teach someone how to discover the joys of the internet. The TVC will also be supported by a strong digital leg, he added.
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