JAMMU, Dec 9: Bajaj Allianz General Insurance, one of the leading private general insurers in India today announced the launch of its ‘#Care4Hockey’ campaign.
The company has associated with Rani Rampal, Indian Women’s Hockey Team Captain who is the face of this campaign. The thought behind this campaign is to elevate field Hockey’s recognition in our country and showcase how supporting a person to attain their goals can enable them to make a difference in the society.
‘#Care4Hockey’ is a one of its kind campaign from the Company with a goal to support the development of Hockey in India from the grass-root level.
Learning from Rani’s journey and the struggles of many like her, Bajaj Allianz General Insurance has gone one step ahead and has associated with One Thousand Hockey Legs, a flagship project of Delhi-based NGO–Hockey Citizen Group. As a part of this association, the Company will contribute towards supporting underprivileged children pursuing hockey in terms of coaching, nutrition, and equipment. With this campaign, the company hopes to support in the development of hockey at the grass-root level, thus providing an opportunity for many, in making their mark in the world and become future role models of tomorrow.
Commenting on the occasion, Tapan Singhel, MD and CEO, Bajaj Allianz General Insurance said, “The ‘#Care4Hockey’ campaign is an attempt to take these brand values forward to support Hockey to not only make a mark in the world, but to also encourage more people to pursue their passion for this sport thereby keeping Hockey alive in India.”
Sharing her thoughts on the campaign, Rani Rampal, Indian Women’s Hockey Team Captain and Padma Shri Award winner said, “I am glad to be associated with a brand like Bajaj Allianz General Insurance which stands true to its philosophy of ‘Caringly yours’ by providing the much-needed support to Indian Hockey and helping aspirations of many come true. I believe that this will surely go a long way in inspiring people to pursue this sport in India.”
Commenting on the association, K Arumugam, Founder and CEO, Hockey Citizen Group said, “One Thousand Hockey Legs, which is a flagship project of our NGO, has been working relentlessly towards providing necessary support and opportunity to underprivileged children who aspire to play Hockey”.