NEW DELHI: German luxury car maker Audi today launched its second generation Audi RS 5 Coupe in India priced at Rs 1.1 crore.
The company is banking on the new model to play a key role in its image building and enhance the positioning as a young and sporty brand, according to Audi India Head Rahil Ansari.
The model powered by a 2.9 litre petrol engine is capable of accelerating from 0 to 100 km in just 3.9 seconds and it has a top speed of 250 km/h.
“We are not looking at volumes for the RS 5 Coupe. Audi is perceived as a young sporty brand and this model will be a main contributor to that image building,” Ansari said.
The all new Audi RS5 Coupe has the performance of a sport scar, while providing comfort of a sedan, thus appealling to enthusiasts who love driving, he added.
It bridges the gap for those customers who are practical and want to own a luxury car with the performance of a sports car, Ansari said.
The model will be imported as a completely built unit (CBU) from Germany like other sports cars that Audi sells in India.
“At present, volumes don’t justify assembling them here in India,” he said. (AGENCIES)
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