Excelsior Correspondent
JAMMU, Aug 6: Angad Creations launched new segment of Kashmiri Home Furnishing by the name of ‘Threads & Decor’ here today.
The launch of ‘Threads and Décor’ was carried out during a highly impressive function organized by the Management of this reputed business venture in presence of prominent persons of the society and regular customers of the brand.
While announcing the launch of ‘Threads and Décor’, Founder Angad Creations, Jaspreet Singh Bahri apprised those present on the occasion about the details of the new segment. He informed that the new Sub-brand includes Kashmiri bed covers, cushion covers, table runners, rugs and curtains that undoubtedly add a touch of royalty into the lifestyle. Threads and Decor is now available in all our store outlets in Jammu and Delhi besides being available on our website angadcreations.com, Jaspreet added.
The founder of the venture stated that Angad Creations is a Fashion Brand that specializes in Fusion Fashion viz-a-viz Kashmiri Embroidery. Recalling the history of the venture he said, Angad Creations established in 1992 starting with pure Pashmina Shawls, as of today excels in Fusion Kashmiri embroidery on enormous range of products. The Brand’s Forte is giving attention to even to the minutest possible details in order to come up with something creative, designer, and novel. Just like ‘Threads & Décor’ Angad Creations plans to continue introducing new concepts and segments in near future too.
Appreciating and lauding the team behind the success of the enterprise, Jaspreet Singh Bahri said, “At Angad Creations, playing with embroideries since 1992, our design team is highly passionate about handicraft, fashion and accessories. Each member of the team is always aiming to develop something new out of the heritage embroideries.”
He further added that making fusion the new fashion Angad Creations’ Kashmiri Pashmina Shawls and Wraps (including Kalamkari, Kani, Papier Mache, Jamawars, Sozni, Zari, Space Dye, Ombre, Reversible and more) besides Dresses, Designers Salwar Suits, Sarees, Capes, Embroidered Coats and Jackets are considered the best and are therefore in great demand in the market.
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