Excelsior Correspondent
JAMMU, Nov 2: India’s premier fashion e-tailer AJIO today announced the launch of AJIOGRAM app. The app is launched to empower Indian fashion startups that are challenging the norms with their vision and innovative products.
AJIOGRAM, which can be easily accessed by switching stores within the AJIO app, aims to onboard 200 exclusive homegrown D2C brands by next year to offer customers a wide range of options from streetwear to fast, artisanal, minimalistic, quiet luxury, slow and sustainable fashion.
Speaking on the occasion, Vineeth Nair, CEO, AJIO, said, “The emerging new generation of shoppers seek more than just a product from the brand; they seek a vision and a purpose. Over the past few years, the Indian D2C revolution has produced numerous brands that have aced innovative and mindful fashion. AJIOGRAM will bring these brands under one umbrella, helping them scale and accelerate their growth while leveraging AJIO’s seamless shopping experience. With this initiative, we aim to empower the next 100 fashion startups to emerge from India.”
Pallavi Desai, Co-founder, Creatures of Habit said, “As a young, content-driven startup, we haven’t listed on a marketplace till now since we had no space to tell our story. We decided to partner with AJIO because they give the brands a canvas to communicate with customers through the content they are creating, helping put the products in context and making it easier to connect and communicate with customers.”
Top brands available exclusively on AJIOGRAM include Urban Monkey, Supervek, Quirksmith, KRÁ Life, Creatures of Habit, Cecil, Truser, Fancypants, MIDNIGHT ANGELS BY PC, Monks of Method, Crafts and Glory.
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