AI unveils revamped premium class to woo customers, increase revenue

NEW DELHI: Air India today unveiled the revamped first class and business class in its fleet of Boeing aircraft flying to international destinations to woo high-end travellers and increase the occupancy from 60 per cent to over 80 per cent.
The launch of the revamped service, along with new uniforms for the crew and cuisine, came in an eventful week when the Government decided to put the breaks, for now, on the disinvestment plans for the loss-making State-run carrier.
The revamped premium class has been christened as “MaharajahDirect” and the airline is expecting to boost its revenue to Rs 6.5 crore per day from the existing Rs 4 crore it nets from these premium classes. (AGENCIES)