Aditya Birla’s 4-in-1 health insurance

Mumbai, Sept 21: Aditya Birla Health Insurance Co Ltd (ABHICL), a subsidiary of Aditya Birla Capital Ltd (ABCL), on Wednesday said it has launched Activ Health + Multiply Fit Combo, an industry-first, 4-in-1 health insurance plan.
The new product has been launched under a regulatory sandbox that allows insurers to test new product offerings and services, enabling them to offer innovative solutions quickly.
The new Activ Health + Multiply Fit Combo will enable ABHICL customers to integrate the benefits of an all-inclusive health insurance cover and fitness, along with wellness solutions in their daily lives.
The products’ digitally enabled health and wellness ecosystem encourages and rewards customers to adopt healthy habits and live a health-first life.
The comprehensive health insurance plan will cover hospitalization expenses, modern treatments and chronic diseases from day 1 as well as provide a no-claim bonus. The benefits also cover day care procedures, pre- and post-hospitalization expenses and cashless home treatments.
All the benefits can be availed across 10,000+ network hospitals.
The product rewards the customer with 100 per cent HealthReturns for staying fit and completing Active DayzTM. These HealthReturns can be used to pay the subsequent premium on renewal.
As part of the wellness proposition, the policy will also cover annual health check-ups, counselling on call as well as dietician support. The annual Health Check-up benefit is available from Day 1.
Mayank Bathwal, CEO, Aditya Birla Health Insurance Co Ltd, said: The combination of Activ Health + Multiply fit will spread the concept of health and wellness within the insurance industry basis contextual, personalized health engagement and incentives for customers.
“It will give them the ability to continuously monitor and improve their health and well-being and avail world-class health insurance benefits at an affordable price.
While purchasing this product, policyholders can choose either an individual or a family floater policy with no maximum age. The minimum age required to take an individual policy is five years. Whereas, the minimum age for a dependent child in family floater policy is 18 years and 91 days for an adult.