ADG PIB stresses for coordination-cooperation between media units, Central Govt Depts

Officers from PIB J&K and Ladakh, J&K DIPR and others posing for a group photograph during a function at Jammu on Wednesday.
Officers from PIB J&K and Ladakh, J&K DIPR and others posing for a group photograph during a function at Jammu on Wednesday.

Meeting of Inter-Media Publicity Coordination Committee held

Excelsior Correspondent

JAMMU, May 3: Additional Director General (Region) PIB J&K and Ladakh, Rajinder Chaudhry here today said that coordination and cooperation between media units of Ministry of Information & Broadcasting, J&K DIPR and Central Government Departments must be strengthened for effective communication and best publicity of Government of India (GoI) initiatives, policies and programmes.
Chaudhry said this while chairing a meeting of Inter-Media Publicity Coordination Committee (IMPCC) organized by Press Information Bureau, Jammu.
He also said that better media integration and synergy among units is significant in achieving better media coverage.
“The publicity should not be seen as an event based activity but has to be a sustained ongoing process and the story ideas like soft stories/success stories must be shared and should be converted into concrete stories in collaboration with media units,” he maintained adding: “A positive story planned and placed well in the media will help change the course of any ongoing GoI project, policy or scheme for best implementation.”
Chaudhry appreciated the efforts of media units based in J&K for giving best publicity to 100th episode of Mann Ki Baat, Y20 in Ladakh and commemoration of the foundation day of Maharashtra and Gujarat in J&K.
Joint Director, Press Information Bureau, Jammu & Central Bureau of Communication (CBC), J&K and Ladakh, Ghulam Abbas gave an overview about CBC and its overall functioning.
Deputy Director, CBC, J&K and Ladakh, Ayushi Puri provided an overview about main activities of CBC & PIB in J&K.
Media & Communication Officer, PIB Jammu, Sheikh Mudasir Amin asked the participating departments to utilize social media platforms for quick, fast and accurate delivery of information and achievements in a professional manner.
The meeting was attended by representatives of various media units and departments of Jammu, including Renu Raina, Program Head DDK Jammu; Ramesh Raina, Deputy Director DDK Jammu; Gautam Verma, PEX DDK Jammu; Lt. Col. P.S Sidhu, PRO Defence Udhampur; Nisar Ahmad Bhat, State Project Director NYKS J&K, Ladakh; Dr. Vikas Sharma, Deputy Director, JKDIPR; Anjana Badyal, Program Head AIR Poonch; Rakesh Kumar, Program Head AIR Kathua; Prof. Anil Soumitra, Regional Director, IIMC Jammu; Dr. Nasir-ul-Rashid, Sr. Scientist IIIM-CSIR Jammu; Shalin K Nair, PRO IIM Jammu; Daksh, Communications Officer IIT Jammu; Sunil K Khar of NSSO and Sachin, Social Media Head, JKDIPR.
The meeting laid emphasis on joining hands on the ‘G20’ campaign to make it a success.
During the meeting, various action points were also worked out and suggestions were put forth for assisting various departments in formulating coverage and feedback strategies.